Ethiq AI
Last updated: 10 November 2026
These Terms govern your use of AI Navigator, a free educational tool provided by ETHIQ AI LTD ("ETHIQ AI", "we", "us" or "our"). By using the tool, you agree to these Terms.
The tool uses your answers to identify which AI thinking partner is the closest fit for how you work, and to show possible ways to apply AI inside your business. It is designed for information, reflection and planning only.
Results are not legal, financial, tax, employment or regulated professional advice. Any examples are illustrative, not promises or forecasts. Outcomes depend on your experience, market, pricing, evidence, delivery capability and actions. You remain responsible for your business decisions and should seek qualified advice where appropriate.
You must not misuse the tool, interfere with its operation, attempt unauthorised access, submit unlawful material, or use it in a way that harms ETHIQ AI or another person. You are responsible for checking that any service you offer is within your competence and complies with relevant professional, contractual and legal duties.
The tool, wording, structure, frameworks, design and generated result format belong to ETHIQ AI LTD or its licensors. You may use your own result for personal or internal business planning. You may not reproduce, distribute, resell, licence, scrape, reverse engineer or use the tool or its content to create a competing product without our written permission.
This version of the tool does not use generative AI to create your result at runtime. It matches your selections to pre-written ETHIQ AI guidance and illustrative commercial scenarios. Read our AI Use Policy for how ETHIQ AI uses AI more broadly.
We process the name, email address and answers you submit to provide and administer the tool. Our Privacy Policy explains how we use, protect and retain personal data and how to exercise your rights.
We may update, suspend or withdraw the tool or these Terms. We aim to keep the tool available and accurate but do not guarantee uninterrupted access or that every result will suit every business or sector.
Nothing in these Terms excludes or limits liability where it would be unlawful to do so. To the fullest extent permitted by law, ETHIQ AI is not responsible for decisions, losses or missed opportunities arising from reliance on an illustrative result or from use of the tool outside its stated purpose.
These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction. Questions can be sent through ethiqai.co.uk/contact.
These Terms are provided for this ETHIQ AI tool and do not replace individual legal advice.